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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Philly Pretzel Factory logoBAbove average
Philly Pretzel Factory
Quick-Service Restaurants
2025 FDD
Remove
KongDog logoAStrongest tier
KongDog
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Jun 27, 2025
Investment range
$325K – $496K
$163K – $661K
Liquid capital
$10K – $25K
$15K – $65K
Franchise fee
$40K
$50K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
0.0%
Performance
Avg gross sales
$612K
No Item 19 representation
Median gross sales
$513K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
56 / 100
73 / 100
SBA charge-off rate
24.5% (n=123)
Under 10 loans (2)
SBA loans on record
123
2
Scale
Total units
162
40
Net change (latest yr)
+9
+12
Signed, not yet open
17 (0.10 per open outlet)
3 (0.07 per open outlet)
Turnover rate
3.1%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
95
31
Contacts
Franchisee phones
174
22

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