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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Phở Hòa logoDBelow average
Phở Hòa
Full-Service Restaurants
2025 FDD
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Taco Bell Express logoAStrongest tier
Taco Bell Express
Full-Service Restaurants
2026 FDD
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Vitals
FDD filing
FDD issued Apr 1, 2025
FDD issued Mar 26, 2026
Investment range
$391K – $759K
$288K – $858K
Liquid capital
$30K – $45K
$10K – $20K
Franchise fee
$30K
$23K
Royalty rate
4.0%
10.0%
Ad fund rate
Not extracted
Not extracted
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
AStrongest tier
Verdict score
31 / 100
74 / 100
SBA charge-off rate
Not SBA-matched
6.1% (n=160)
SBA loans on record
N/A
160
Scale
Total units
17
235
Net change (latest yr)
-3
-3
Signed, not yet open
4 (0.24 per open outlet)
0 (0.00 per open outlet)
Turnover rate
57.1%
4.7%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
152
416
Contacts
Franchisee phones
24
36

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