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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, EBITDA). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Pet Passages logoBAbove average
Pet Passages
Pet Services
2026 FDD
Remove
Resting Rainbow logoCAverage
Resting Rainbow
Pet Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 27, 2026
FDD issued May 1, 2025
Investment range
$303K – $568K
$285K – $629K
Liquid capital
$10K – $15K
$20K – $50K
Franchise fee
$55K
$55K
Royalty rate
6.0%
7.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$336K
Partial, no system average
Median gross sales
$315K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
EBITDA
Risk
Rating
BAbove average
CAverage
Verdict score
58 / 100
41 / 100
SBA charge-off rate
Under 10 loans (7)
Under 10 loans (4)
SBA loans on record
7
4
Scale
Total units
18
3
Net change (latest yr)
0
+1
Signed, not yet open
3 (0.17 per open outlet)
15 (5.00 per open outlet)
Turnover rate
5.6%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
77
108
Contacts
Franchisee phones
12
17

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