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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierPELICAN’S SNOBALLS Retail 2024 FDD Remove |  CAverageTown Pride Retail 2024 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2024 FDD | 2024 FDD |
Investment range | $82K – $231K | $109K – $210K |
Liquid capital | $0 – $3K | $25K – $40K |
Franchise fee | $25K | $30K |
Royalty rate | 8.0% | 5.0% |
Ad fund rate | 0.0% | 1.0% |
| Performance | ||
Avg gross sales | $148K | No Item 19 representation |
Median gross sales | $126K | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 70 / 100 | 40 / 100 |
SBA charge-off rate | Limited · 11 loans | Not SBA-matched |
SBA loans on record | 11 | N/A |
| Scale | ||
Total units | 202 | 1 |
Net change (latest yr) | +9 | 0 |
Signed, not yet open | 4 (0.02 per open outlet) | Not extracted |
Turnover rate | 3.5% | 0.0% |
| Contract | ||
Initial term (years) | 15 | 5 |
Renewal term (years) | 15 | 5 |
Initial training (hrs) | 47 | 50 |
| Contacts | ||
Franchisee phones | 144 | 0 |
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