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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Pekoe Tea Bar logoBAbove average
Pekoe Tea Bar
Quick-Service Restaurants
2025 FDD
Remove
Wingstop logoAStrongest tier
Wingstop
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 4, 2025
2026 FDD
Investment range
$496K – $855K
$310K – $1.0M
Liquid capital
$25K – $50K
$25K – $40K
Franchise fee
$40K
$25K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
5.5%
Performance
Avg gross sales
No Item 19 representation
$2.0MNet sales
Median gross sales
Not disclosed
$1.9M
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
49 / 100
93 / 100
SBA charge-off rate
Not SBA-matched
8.4% (n=465)
SBA loans on record
N/A
465
Scale
Total units
5
2,586
Net change (latest yr)
0
+375
Signed, not yet open
0 (0.00 per open outlet)
56 (0.02 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
40
174
Contacts
Franchisee phones
1
1,235

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