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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier Palm Beach Beauty & Tan Personal Care & Beauty Remove	AStrongest tier Massage Envy Personal Care & Beauty Remove	BAbove average Squeeze Personal Care & Beauty Remove
Vitals
Investment range	$648K – $1.1M	$719K – $1.1M	$534K – $1.3M
Liquid capital	$60K – $60K	$117K – $130K	$72K – $217K
Franchise fee	$30K	$45K	$50K
Royalty rate	N/A	6.0%	6.0%
Ad fund rate	2.0%	2.0%	2.0%
Performance
Avg gross sales	$527K	$1.1M	$1.2MIncl. company outletsNet sales
Median gross sales	$484K	$1.1M	$725KIncl. company outlets
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	P&L Bottom Line	Not classified	Not classified
Risk
Rating	AStrongest tier	AStrongest tier	BAbove average
Verdict score	60 / 100	65 / 100	53 / 100
SBA charge-off rate	N/A	8.5%	0.0%
SBA loans on record	N/A	598	23
Scale
Total units	650	1,009	8
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	2.0%	12.0%	0.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	5
Initial training (hrs)	398	120	34
Contacts
Franchisee phones	100	1,032	35

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