FranchiseVerdict
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FV-02429·MODERATEExcellent91

Squeeze

Health & Wellness - OtherFranchising since 2019Website
Investment
$534K – $1.3M
83rd pct Other
Avg revenue
$1.2M
43rd pct Other
Royalty
6.0%
16th pct Other
Units
8
34th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $534K – $1.3M including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $725K).
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 54 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Squeeze Franchising LLC
Parent company
Squeeze Holdings LLC
Incorporated in
Delaware
HQ
700 8th Avenue S, 2nd Floor, Nashville, TN 37203
Auditor
DJJCPA, LLC
Audited financials
Franchisor revenue
$152K
vs $805K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Squeeze unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,176,387
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $534K–$1.3M
Working capital
$
FDD reports $72K–$217K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$259K
EBITDA margin
22.0%
Total invested
$1.1M
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Squeeze units return on equity?

Edit assumptions

Equity IRR · 5-yr

31.2%

3.89× MOIC

Year-1 DSCR

2.58×

EBITDA ÷ debt service

Equity required

$7.4M

on $17.6M purchase

Total debt

$10.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.8M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Squeeze is a juice and smoothie bar concept where franchisees operate retail locations selling freshly made beverages (juices, smoothies, açai bowls, etc.). Day-to-day operations include inventory management of fresh produce, staff supervision, customer service, POS/ordering systems, and local marketing to drive walk-in and delivery traffic.

CEO
Brittany Driscoll
Founded
2019
FDD year
2024
States available
7

Item 7 · what it costs

The Vitals

Total investment
$534K – $1.3M
All-in to open one unit
Liquid capital
$72K – $217K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Percentage of Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$725K
Item 19 type
Net Sales
Sample size
3 units
vs category median 12 · small
Range (low → high)
$655K$2.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank43th
vs Health & Wellness - Other peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank16th
Lower royalty = lower percentile (better)
Unit count rank34th
vs Health & Wellness - Other peers
Risk score rank37th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
88%
vs corporate-owned
Net growth (yr3)
Outlier (see FDD)
Likely small-sample artifact
2022
7+5
Franchised units
2023
2
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
54
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Early-stage, rapidly expanding juice/smoothie franchise with aggressive unit growth, opaque profitability metrics, and unclear franchisor financial health — suitable only for investors with high risk tolerance and direct franchisee validation.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORNo Item 19 (Net Income) disclosure — cannot validate $1.18M average revenue translates to acceptable profit after 6% royalty, labor, and COGS
  2. 02MINORExtreme unit growth (250% YoY) from only 8 units suggests either aggressive expansion or recent launch — sustainability and franchisee support quality unknown
  3. 03MEDHigh investment range ($534K–$1.28M) with no disclosed average net income creates profitability visibility gap
  4. 04HIGHGoing Concern status is FALSE — requires clarification on whether franchisor has capital/liquidity concerns
  5. 05MEDMinimal unit base (8 locations) provides limited historical data and franchisee references for due diligence

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Travel time based
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
16 hrs
POS system
Shop Systems
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

35 numbers

Locked
(562) 805-••••
CA
(205) 612-••••
AL
(404) 422-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Squeeze · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above