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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Oath Pizza logoCAverage
Oath Pizza
Quick-Service Restaurants
2023 FDD
Remove
Yogurtland logoAStrongest tier
Yogurtland
Quick-Service Restaurants
2025 FDD
Remove
Grain & Berry logoAStrongest tier
Grain & Berry
Quick-Service Restaurants
2024 FDD
Remove
Vitals
FDD filing
2023 FDD
FDD issued Apr 18, 2025
FDD issued Jun 25, 2024
Investment range
$380K – $550K
$292K – $637K
$258K – $674K
Liquid capital
$20K – $60K
$10K – $25K
$10K – $40K
Franchise fee
$30K
$40K
$50K
Royalty rate
5.5%
6.0%
6.0%
Ad fund rate
2.5%
2.0%
1.0%
Performance
Avg gross sales
$987KCompany-owned only
$872KNet sales
$1.2MIncl. company outlets
Median gross sales
Not extracted
$855K
$1.1MIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
AStrongest tier
Verdict score
45 / 100
76 / 100
73 / 100
SBA charge-off rate
Under 10 loans (2)
8.2% (n=82)
Limited · 25 loans
SBA loans on record
2
82
25
Scale
Total units
31
202
16
Net change (latest yr)
0
0
+4
Signed, not yet open
Not extracted
5 (0.02 per open outlet)
37 (2.31 per open outlet)
Turnover rate
0.0%
1.5%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
5
10
5
Initial training (hrs)
45
102
160
Contacts
Franchisee phones
6
169
18

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