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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Mosquito Squad logoAStrongest tier
Mosquito Squad
Home Services
2026 FDD
 Remove
Lawn Pride logoBAbove average
Lawn Pride
Home Services
2026 FDD
 Remove
Vitals
FDD filing
2026 FDD
FDD issued Apr 1, 2026
Investment range
$162K – $220K
$141K – $244K
Liquid capital
$84K – $117K
$81K – $146K
Franchise fee
$35K
$40K
Royalty rate
10.0%
8.0%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
$493K
Partial, no system average
Median gross sales
$331K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
78 / 100
63 / 100
SBA charge-off rate
6.7% (n=37)
0.0% (n=12)
SBA loans on record
37
12
Scale
Total units
247
44
Net change (latest yr)
+6
+7
Signed, not yet open
Not extracted
4 (0.09 per open outlet)
Turnover rate
3.2%
4.5%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
94
26
Contacts
Franchisee phones
110
2

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