Lawn PrideFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Lawn Pride franchise requires a total initial investment of $154K – $250K, including a $40K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 12 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $154K – $250K
- 57th pct Home Services
- Avg gross sales
- N/A
- 54th pct Home Services
- Royalty
- N/A
- Units
- 6
- 13th pct Home Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 12 SBA loans charged off, well below the 16% franchise average.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $154K – $250K including a $40K franchise fee.
- Item 19 discloses "Historical Average and Median Residential/Commercial Invoice Data" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict F (Bottom Quintile) with a risk score of 82/100. SBA loan charge-off rate of 0.0% across 12 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Item 19 reports "Historical Average and Median Residential/Commercial Invoice Data" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Lawn Pride SPV LLC
- Parent company
- Neighborly Assetco LLC
- Incorporated in
- DE
- HQ
- 1010 N. University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $384.0M
- vs $451.9M prior year
Overview
About
Lawn Pride franchisees operate residential lawn care and maintenance services, including mowing, landscaping, and grounds upkeep. Day-to-day operations involve managing crews, scheduling customer appointments, handling equipment maintenance, and direct customer service within their protected territory. Revenue depends on seasonal demand and ability to build recurring customer contracts.
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 2022
- FDD year
- 2024
- States available
- 5
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $15K | $75K |
| Equipment, build-out, other | $99K | $135K |
| Total initial investment | $154K | $250K |
Source: Lawn Pride 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $250K
- Near category avg vs category
- Liquid capital req'd
- $15K – $75K
- Better than avg vs category
- Franchise fee
- $40K – $62K
- Better than avg vs category
- Royalty
- up to 8% of Gross Sales
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $1K |
| Transfer fee | $8K |
| Renewal fee | $8K |
| Total fee load | 10.0% of rev |
Financial Performance
This brand's FDD disclosed "Historical Average and Median Residential/Commercial Invoice Data" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Home Services averages
How Lawn Pride Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $2.4M
- Median loan
- $250K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Lawn Pride's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 12 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Lawn Pride presents significant due diligence risk due to minimal system scale (6 units), absent financial disclosure, parent company compliance history, and inability to project franchisee profitability.
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 82 / 100 rating
- 01MEDOnly 6 units in system with unknown growth trajectory indicates extremely limited scale and no proof of viability
- 02MEDNo Item 19 financial disclosures (Avg Revenue/Net Income not disclosed) prevents ROI validation on $153,920–$249,820 investment
- 03HIGHParent company litigation history (2010 & 2017) involving affiliate brands suggests potential compliance culture issues across portfolio
- 04HIGHGoing Concern status is FALSE—ambiguous language that could indicate financial instability of franchisor
- 05MINORHigh royalty rate (up to 8%) combined with unknown profitability creates cash flow risk for franchisees
- 06MINORExtremely small unit count suggests either new franchise (unproven model) or failing system with high attrition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Household count |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 2 |
Items 10, 11
Training & Operations
- Classroom training
- 26 hrs
- On-the-job training
- 0 hrs
- POS system
- Real Green
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Real Green
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Lawn Pride · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Lawn Pride franchise?
The total investment to open a Lawn Pride franchise ranges from $154K – $250K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Lawn Pride franchise owners earn?
Lawn Pride does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Lawn Pride's franchise failure rate?
Based on SBA 7(a) loan data, Lawn Pride has a charge-off rate of 0.0% across 12 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Lawn Pride franchise locations are there?
As of their most recent FDD filing, Lawn Pride has 6 total units in the United States, including 0 franchised units and 1 company-owned units. 5 new units were opened in the latest reporting year.
Is Lawn Pride a good franchise to buy?
FranchiseVerdict rates Lawn Pride as a F-grade franchise with a risk score of 82 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.