Lawn Pride
Bottom line
- Total investment $154K – $250K including a $40K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
- Emerging franchise — only 3 years of franchising with 6 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Lawn Pride unit return on the cash you put in?
Unlevered ROIC · per unit
33%
In Yale's "attractive" band (30–60%)
Overview
About
Lawn Pride franchisees operate residential lawn care and maintenance services, including mowing, landscaping, and grounds upkeep. Day-to-day operations involve managing crews, scheduling customer appointments, handling equipment maintenance, and direct customer service within their protected territory. Revenue depends on seasonal demand and ability to build recurring customer contracts.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Lawn Pride presents significant due diligence risk due to minimal system scale (6 units), absent financial disclosure, parent company compliance history, and inability to project franchisee profitability.
Score breakdown · what drove the 57 / 100 rating
- 01MEDOnly 6 units in system with unknown growth trajectory indicates extremely limited scale and no proof of viability
- 02MEDNo Item 19 financial disclosures (Avg Revenue/Net Income not disclosed) prevents ROI validation on $153,920–$249,820 investment
- 03HIGHParent company litigation history (2010 & 2017) involving affiliate brands suggests potential compliance culture issues across portfolio
- 04HIGHGoing Concern status is FALSE—ambiguous language that could indicate financial instability of franchisor
- 05MINORHigh royalty rate (up to 8%) combined with unknown profitability creates cash flow risk for franchisees
- 06MINORExtremely small unit count suggests either new franchise (unproven model) or failing system with high attrition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
17 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Lawn Pride · FDD (2024) PDF