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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierMONKEE’S Retail 2025 FDD Remove |  DBelow averageBlank Mason Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 14, 2025 | FDD issued Apr 30, 2025 |
Investment range | $297K – $535K | $231K – $596K |
Liquid capital | $20K – $45K | $45K – $60K |
Franchise fee | $60K | $28K |
Royalty rate | 5.0% | 7.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.1MOutlet subset | Partial, no system average |
Median gross sales | $848KOutlet subset | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | DBelow average |
Verdict score | 83 / 100 | 35 / 100 |
SBA charge-off rate | Under 10 loans (7) | Not SBA-matched |
SBA loans on record | 7 | N/A |
| Scale | ||
Total units | 57 | 1 |
Net change (latest yr) | +11 | 0 |
Signed, not yet open | Not extracted | 0 (0.00 per open outlet) |
Turnover rate | 1.8% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 85 | 80 |
| Contacts | ||
Franchisee phones | 14 | 1 |
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