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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMoney Mailer Business Services 2025 FDD Remove |  BAbove averageGecko Hospitality Business Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 21, 2025 | FDD issued Apr 30, 2025 |
Investment range | $65K – $76K | $59K – $85K |
Liquid capital | $1K – $5K | $10K – $20K |
Franchise fee | $60K | $40K |
Royalty rate | Flat fee | 10.0% |
Ad fund rate | Not extracted | 4.0% |
| Performance | ||
Avg gross sales | $686K | No Item 19 representation |
Median gross sales | $649K | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | $179K | Not disclosed |
Earnings metric | Average Annual Total Gross Profit 1 | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 46 / 100 | 61 / 100 |
SBA charge-off rate | 14.9% (n=60) | Under 10 loans (3) |
SBA loans on record | 60 | 3 |
| Scale | ||
Total units | 131 | 67 |
Net change (latest yr) | -6 | 0 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 5.3% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 8 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 80 | 81 |
| Contacts | ||
Franchisee phones | 31 | 56 |
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