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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Mobility Plus logoBAbove average
Mobility Plus
Retail
2024 FDD
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Mobility City logoBAbove average
Mobility City
Retail
2026 FDD
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Vitals
FDD filing
FDD issued Apr 18, 2024
FDD issued Mar 12, 2026
Investment range
$316K – $465K
$240K – $540K
Liquid capital
$100K – $150K
$40K – $60K
Franchise fee
$60K
$48K
Royalty rate
6.0%
7.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
$403K
$860KIncl. company outlets
Median gross sales
$347K
$821KIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Net Profit
Risk
Rating
BAbove average
BAbove average
Verdict score
46 / 100
65 / 100
SBA charge-off rate
Limited · 52 loans
Limited · 22 loans
SBA loans on record
52
22
Scale
Total units
53
51
Net change (latest yr)
-9
+6
Signed, not yet open
16 (0.30 per open outlet)
4 (0.08 per open outlet)
Turnover rate
18.9%
3.9%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
48
44
Contacts
Franchisee phones
65
24

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