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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
CAverage
Milky
Quick-Service Restaurants
2025 FDD
Remove
Poki Bowl logoBAbove average
Poki Bowl
Quick-Service Restaurants
2023 FDD
Remove
Vitals
FDD filing
FDD issued Feb 11, 2025
FDD issued Aug 25, 2023
Investment range
$208K – $400K
$188K – $423K
Liquid capital
$30K – $42K
$20K – $30K
Franchise fee
$35K
$45K
Royalty rate
6.0%
5.5%
Ad fund rate
1.0%
0.0%
Performance
Avg gross sales
No Item 19 representation
$598K
Median gross sales
Not disclosed
$568K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
Verdict score
41 / 100
55 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (7)
SBA loans on record
N/A
7
Scale
Total units
0
17
Net change (latest yr)
0
+6
Signed, not yet open
0
12 (0.71 per open outlet)
Turnover rate
Not extracted
5.9%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
87
32
Contacts
Franchisee phones
0
18

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