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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
MELT N DIP logoBAbove average
MELT N DIP
Full-Service Restaurants
2025 FDD
Remove
Reborn Coffee logoDBelow average
Reborn Coffee
Full-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jul 8, 2025
FDD issued May 23, 2025
Investment range
$373K – $455K
$218K – $595K
Liquid capital
$16K – $35K
$25K – $50K
Franchise fee
$50K
$20K
Royalty rate
5.0%
3.0%
Ad fund rate
0.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
DBelow average
Verdict score
63 / 100
31 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
11
10
Net change (latest yr)
+2
0
Signed, not yet open
4 (0.36 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
80
53
Contacts
Franchisee phones
12
1

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