Bottom line
- Total investment $218K – $595K including a $20K franchise fee, 3.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Reborn Coffee unit return on the cash you put in?
Unlevered ROIC · per unit
30%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate specialty coffee retail locations, likely including espresso-based beverages, specialty drinks, and complementary food items. Day-to-day activities involve customer service, barista operations, inventory management, point-of-sale processing, and local marketing to drive foot traffic.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Reborn Coffee presents elevated risk due to undisclosed financials, minimal system scale (10 units), unprotected territory, and lack of performance transparency—making ROI validation impossible.
Score breakdown · what drove the 65 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess profitability or ROI against $217.5K–$595K investment
- 02MEDOnly 10 units system-wide indicates minimal scale, limited brand recognition, and high operational risk
- 03MINORUnprotected territory creates direct competition risk; franchisor can saturate your market
- 04MINORWide investment range ($377.5K spread) suggests inconsistent unit economics or lack of standardization
- 05MEDNo disclosed unit growth metrics; unclear if system is expanding, stagnant, or contracting
- 06MINORLow royalty rate (3%) may indicate franchisor underinvestment in support, training, or marketing
- 07MED10-year term with no exit clarity; limited franchisee acquisition data suggests poor exit market
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Reborn Coffee · FDD (2025) PDF