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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand	AStrongest tier Mason’s Famous Lobster Rolls Quick-Service Restaurants Remove	CAverage Onigilly Japanese Kitchen Quick-Service Restaurants Remove
Vitals
Investment range	$241K – $629K	$265K – $607K
Liquid capital	$5K – $20K	$15K – $50K
Franchise fee	$35K	$35K
Royalty rate	5.0%	6.0%
Ad fund rate	1.0%	0.0%
Performance
Avg gross sales	$848K	N/A
Median gross sales	$821K	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A
Earnings metric	Net Income	P&L Bottom Line
Risk
Rating	AStrongest tier	CAverage
Verdict score	74 / 100	41 / 100
SBA charge-off rate	N/A	N/A
SBA loans on record	N/A	N/A
Scale
Total units	27	5
Net change (latest yr)	N/A	N/A
Turnover rate	0.0%	0.0%
Contract
Initial term (years)	10	10
Renewal term (years)	5	10
Initial training (hrs)	40	140
Contacts
Franchisee phones	27	2

Looking for a detailed head-to-head breakdown?

Read the Mason’s Famous Lobster Rolls vs Onigilly Japanese Kitchen editorial comparison →

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