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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierMarco's Pizza Quick-Service Restaurants Remove |  CAverageMy Favorite Muffin Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $287K – $807K | $424K – $671K |
Liquid capital | $9K – $30K | $12K – $18K |
Franchise fee | $25K | $30K |
Royalty rate | 5.5% | 5.0% |
Ad fund rate | 5.0% | 3.0% |
| Performance | ||
Avg gross sales | $934K | N/A |
Median gross sales | $886K | $792KOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 90 / 100 | 39 / 100 |
SBA charge-off rate | 7.6% | 30.8% |
SBA loans on record | 460 | 31 |
| Scale | ||
Total units | 1,159 | 12 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 2.2% | 41.7% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 362 | 183 |
| Contacts | ||
Franchisee phones | 99 | 27 |
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