FranchiseVerdict
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FV-01571·STRONGExcellent95

Marco's Pizza

Food & Beverage - PizzaFranchising since 2004Website
Investment
$287K – $807K
56th pct Pizza
Avg revenue
$934K
17th pct Pizza
Royalty
5.5%
58th pct Pizza
Units
1,159
93rd pct Pizza
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $287K – $807K including a $25K franchise fee, 5.5% ongoing royalty.
  • Average unit revenue of $934K/year (median $886K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 676 loans (below the industry average).
  • 16 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Marco’s Franchising, LLC
Parent company
Marco’s Pizza Holdings, LLC (MPH)
Incorporated in
Ohio
HQ
5252 Monroe Street, Toledo, Ohio 43623
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$111.7M
vs $121.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Marco's Pizza unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $934,318
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $287K–$807K
Working capital
$
FDD reports $9K–$30K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$70K
EBITDA margin
7.5%
Total invested
$566K
Payback
97 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Marco's Pizza units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$93K

on $467K purchase

Total debt

$374K

SBA $0.2M + senior + seller note

Overview

About

Marco's Pizza franchisees operate fast-casual pizza restaurants focused on quality ingredients and quick service. Day-to-day operations include managing kitchen staff, maintaining food quality standards, inventory management, customer service, and local marketing to drive sales toward the $934K system average.

CEO
John (Jack) A. Butorac, Jr.
Founded
2003
FDD year
2025
States available
34

Item 7 · what it costs

The Vitals

Total investment
$287K – $807K
All-in to open one unit
Liquid capital
$9K – $30K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.5%
Percentage of Net Royalty Sales · typical 6–8%
Ad fund
5.0%
typical 3–5%
Total fee load
10.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$934K
Per unit, per year
Median gross sales
$886K
Item 19 type
Gross Sales
Sample size
955 units
vs category median 40 · large
Range (low → high)
$340K$2.2M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank17th
vs Food & Beverage - Pizza peers
Investment cost rank56th
Lower investment ranks lower (better)
Royalty rate rank58th
Lower royalty = lower percentile (better)
Unit count rank93th
vs Food & Beverage - Pizza peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,159
Opened
68
Last reporting year
Closed
19
Turnover rate
1.6%
Company-owned
45
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
+4.0%
Net unit change last year
3-yr CAGR
+9.4%
Compounded over last 3 years
2023
1,114+43
Franchised units
2024
1,071
Franchised units
2025
1,018
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
676
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Marco's Pizza presents moderate-to-cautionary risk due to undisclosed profitability metrics, multiple active litigation cases, sluggish growth, and collection actions suggesting potential franchisee performance or compliance issues.

Score breakdown · what drove the 44 / 100 rating

  1. 01MINORNo Item 19 (Average Net Income) disclosure — cannot verify actual profitability claims despite $934K average revenue
  2. 02HIGHMultiple ongoing litigation cases involving former area representatives (American Eagle, KAM Development) and franchisor collection actions suggest systemic relationship issues
  3. 03MINORSlow unit growth (4.0% YoY) combined with collection actions against former franchisees indicates potential performance/retention problems
  4. 04MINORHigh investment range ($286K-$807K) with 5.5% royalty lacks transparency on typical break-even timeline without net income data
  5. 05HIGHPattern of franchisor-initiated litigation (J&J ZA, FirstSlice, Cajunland Pizza) raises questions about enforcement practices and franchisee support quality

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
16
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
266 hrs
POS system
MOMS (Marco’s Order Management System)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

65 numbers

Locked
(803) 669-••••
KS
(419) 438-••••
OH
(443) 523-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Marco's Pizza · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above