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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageLedo Pizza Full-Service Restaurants Remove |  AStrongest tierMason's Lobster Full-Service Restaurants Remove |  CAverageTurquoise Wine Bar Full-Service Restaurants Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $206K – $673K | $241K – $629K | $305K – $601K |
Liquid capital | $10K – $25K | $5K – $20K | $40K – $60K |
Franchise fee | $30K | $35K | $40K |
Royalty rate | 5.0% | 5.0% | 6.0% |
Ad fund rate | 1.0% | 1.0% | 1.0% |
| Performance | |||
Avg gross sales | $1.2M | N/A | N/A |
Median gross sales | $1.1M | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Net Profit |
| Risk | |||
Rating | BAbove average | AStrongest tier | CAverage |
Verdict score | 56 / 100 | 78 / 100 | 41 / 100 |
SBA charge-off rate | 19.2% | 0.0% | N/A |
SBA loans on record | 30 | 13 | N/A |
| Scale | |||
Total units | 118 | 32 | 1 |
Net change (latest yr) | N/A | N/A | N/A |
Turnover rate | 1.7% | 7.1% | 0.0% |
| Contract | |||
Initial term (years) | 5 | 10 | 10 |
Renewal term (years) | 5 | 5 | 10 |
Initial training (hrs) | 140 | 40 | 60 |
| Contacts | |||
Franchisee phones | 93 | 0 | 16 |
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