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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierLawn Doctor Home Services 2025 FDD Remove |  BAbove averageCR3 American Exteriors Home Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2025 FDD | 2025 FDD |
Investment range | $150K – $177K | $89K – $243K |
Liquid capital | $11K – $18K | $26K – $68K |
Franchise fee | $124K | $40K |
Royalty rate | 10.0% | 6.0% |
Ad fund rate | 5.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.1MPer franchisee, not per outletOutlet subsetNet sales | No Item 19 representation |
Median gross sales | $659KPer franchisee, not per outletOutlet subset | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 81 / 100 | 50 / 100 |
SBA charge-off rate | 11.0% (n=104) | Not SBA-matched |
SBA loans on record | 104 | N/A |
| Scale | ||
Total units | 653 | 16 |
Net change (latest yr) | +23 | +4 |
Signed, not yet open | 0 (0.00 per open outlet) | 2 (0.13 per open outlet) |
Turnover rate | 0.2% | 25.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | Not extracted |
Initial training (hrs) | 37 | 30 |
| Contacts | ||
Franchisee phones | 34 | 19 |
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