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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
LASHKIND logoBAbove average
LASHKIND
Personal Care & Beauty
2025 FDD
 Remove
BARKSUDS logoBAbove average
BARKSUDS
Personal Care & Beauty
2025 FDD
 Remove
Vitals
FDD filing
FDD issued Jun 25, 2025
FDD issued May 22, 2025
Investment range
$202K – $295K
$222K – $283K
Liquid capital
$6K – $25K
$15K – $30K
Franchise fee
$45K
$47K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
3.0%
Performance
Avg gross sales
No Item 19 representation
$284K
Median gross sales
Not disclosed
$260K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
51 / 100
50 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (5)
SBA loans on record
N/A
5
Scale
Total units
17
14
Net change (latest yr)
+5
+6
Signed, not yet open
Not extracted
17 (1.21 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
24
157
Contacts
Franchisee phones
22
21

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