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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Landingplace Suites logoCAverage
Landingplace Suites
Lodging
2025 FDD
Remove
Surestay logoBAbove average
Surestay
Lodging
2026 FDD
Remove
Days Inn logoBAbove average
Days Inn
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Jul 14, 2025
FDD issued Feb 27, 2026
FDD issued Mar 31, 2026
Investment range
$269K – $3.3M
$881K – $2.9M
$248K – $3.6M
Liquid capital
$50K – $250K
$750K – $825K
$118K – $188K
Franchise fee
$50K
$25K
$35K
Royalty rate
5.5%
5.0%
5.5%
Ad fund rate
3.0%
Not extracted
3.8%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Partial, no system average
Median gross sales
Not disclosed
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
BAbove average
Verdict score
41 / 100
59 / 100
58 / 100
SBA charge-off rate
Not SBA-matched
4.5% (n=58)
10.2% (n=1,098)
SBA loans on record
N/A
58
1,098
Scale
Total units
0
16
1,201
Net change (latest yr)
0
+11
-34
Signed, not yet open
0
2 (0.13 per open outlet)
61 (0.05 per open outlet)
Turnover rate
Not extracted
6.3%
6.1%
Contract
Initial term (years)
20
15
20
Renewal term (years)
10
15
Not extracted
Initial training (hrs)
24
Not extracted
75
Contacts
Franchisee phones
2
99
1,143

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