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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
LA Crawfish logoCAverage
LA Crawfish
Full-Service Restaurants
2024 FDD
Remove
Mason's Lobster logoAStrongest tier
Mason's Lobster
Full-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2024
FDD issued May 21, 2025
Investment range
$346K – $504K
$241K – $629K
Liquid capital
$35K – $60K
$5K – $20K
Franchise fee
$35K
$35K
Royalty rate
6.0%
5.0%
Ad fund rate
1.0%
1.0%
Performance
Avg gross sales
$799K
$808KIncl. company outlets
Median gross sales
$798K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
Verdict score
40 / 100
78 / 100
SBA charge-off rate
Under 10 loans (2)
0.0% (n=13)
SBA loans on record
2
13
Scale
Total units
18
32
Net change (latest yr)
-2
+3
Signed, not yet open
Not extracted
Not extracted
Turnover rate
11.1%
9.4%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
138
40
Contacts
Franchisee phones
0
0

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