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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Kilwin's Chocolates logoAStrongest tier
Kilwin's Chocolates
Full-Service Restaurants
2025 FDD
Remove
Mr Brews Taphouse logoBAbove average
Mr Brews Taphouse
Full-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Mar 12, 2026
Investment range
$513K – $880K
$502K – $962K
Liquid capital
$8K – $75K
$60K – $100K
Franchise fee
$40K
$45K
Royalty rate
5.0%
5.0%
Ad fund rate
3.0%
1.0%
Performance
Avg gross sales
$933KOutlet subset
$1.1MNet sales
Median gross sales
$802KOutlet subset
$1.0M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
70 / 100
65 / 100
SBA charge-off rate
8.3% (n=25)
Under 10 loans (6)
SBA loans on record
25
6
Scale
Total units
172
11
Net change (latest yr)
+9
0
Signed, not yet open
Not extracted
Not extracted
Turnover rate
3.5%
18.2%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
200
140
Contacts
Franchisee phones
0
13

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