Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These brands report different earnings metrics (Average NOB $177,399, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Keyrenter Property Management logoAStrongest tier
Keyrenter Property Management
Real Estate
 Remove
Gorilla Property Services® logoBAbove average
Gorilla Property Services®
Real Estate
 Remove
Vitals
Investment range
$116K – $241K
$129K – $215K
Liquid capital
$30K – $57K
$4K – $17K
Franchise fee
$50K
$50K
Royalty rate
N/A
6.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$698K
N/A
Median gross sales
$418K
N/A
Avg owner earnings
Metric varies by brand. Check type below
$177K
N/A
Earnings metric
Average NOB $177,399
P&L Bottom Line
Risk
Rating
AStrongest tier
BAbove average
Verdict score
69 / 100
48 / 100
SBA charge-off rate
20.0%
N/A
SBA loans on record
5
N/A
Scale
Total units
58
1
Net change (latest yr)
N/A
N/A
Turnover rate
10.3%
0.0%
Contract
Initial term (years)
10
5
Renewal term (years)
10
5
Initial training (hrs)
55
15
Contacts
Franchisee phones
63
40

Looking for a detailed head-to-head breakdown?

Read the Keyrenter Property Management vs Gorilla Property Services® editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →