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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Jeni’s Splendid Ice Creams logoCAverage
Jeni’s Splendid Ice Creams
Retail
Remove
Body Energy Club logoAStrongest tier
Body Energy Club
Retail
Remove
Vitals
Investment range
$698K – $955K
$599K – $984K
Liquid capital
$15K – $30K
$150K – $200K
Franchise fee
$40K
$50K
Royalty rate
5.0%
7.0%
Ad fund rate
2.0%
5.0%
Performance
Avg gross sales
$983KCompany-owned only
N/A
Median gross sales
$921KCompany-owned only
N/A
Avg owner earnings
Metric varies by brand. Check type below
$120K
N/A
Earnings metric
Net Profit ($) (13)
Not classified
Risk
Rating
CAverage
AStrongest tier
Verdict score
45 / 100
63 / 100
SBA charge-off rate
N/A
N/A
SBA loans on record
N/A
N/A
Scale
Total units
87
6
Net change (latest yr)
N/A
N/A
Turnover rate
4.6%
0.0%
Contract
Initial term (years)
10
5
Renewal term (years)
5
5
Initial training (hrs)
110
40
Contacts
Franchisee phones
0
2

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