FranchiseVerdict
Jeni’s Splendid Ice Creams logo
FV-01346·MODERATEExcellent91

Jeni’s Splendid Ice Creams

RetailFranchising since 2025Website
Investment
$696K – $1.3M
94th pct Retail
Avg revenue
$997K
33rd pct Retail
Royalty
5.0%
15th pct Retail
Units
87
59th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $696K – $1.3M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $997K/year (median $933K). Estimated payback in 7.8 years.
  • Rated MODERATE with a risk score of 55/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
JENI’S SPLENDID ICE CREAMS FRANCHISE, LLC
Parent company
Jeni’s Splendid Ice Creams, LLC
Incorporated in
Ohio
HQ
401 North Front Street, Suite 300, Columbus, Ohio 43215
Auditor
Plante & Moran, PLLC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Jeni’s Splendid Ice Creams unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $997,027
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $696K–$1.3M
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

8%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$80K
EBITDA margin
8.0%
Total invested
$1.0M
Payback
151 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Jeni’s Splendid Ice Creams units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$199K

on $997K purchase

Total debt

$798K

SBA $0.5M + senior + seller note

Overview

About

Jeni's franchisees operate artisanal ice cream shops featuring small-batch, premium ice cream made with high-quality ingredients. Day-to-day operations include managing production scheduling, maintaining strict food quality and cold chain protocols, staffing seasonal labor fluctuations, and executing point-of-sale transactions in a retail environment with significant fixed overhead (rent, utilities, refrigeration equipment).

CEO
Poe Timmons
Founded
2025
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$696K – $1.3M
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.3%
vs 9–13% typical
Payback period
7.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$997K
Per unit, per year
Median gross sales
$933K
Item 19 type
Corporate Outlets
Sample size
83 units
vs category median 52
Range (low → high)
$434K$2.0M
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank33th
vs Retail peers
Investment cost rank94th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank59th
vs Retail peers
Risk score rank39th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
87
Opened
2
Last reporting year
Closed
4
Turnover rate
4.6%
Company-owned
87
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0-2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 8 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Moderate-to-cautious risk profile: high capital requirements, thin margins, small system size, and lack of transparent financial disclosure create meaningful downside exposure despite absence of litigation or going concern issues.

Score breakdown · what drove the 55 / 100 rating

  1. 01MINORHigh initial investment ($696k-$1.27M) relative to average net income ($125.5k) means 5.5-10 year payback period before accounting for royalties and debt service
  2. 02MEDOnly 87 units system-wide with unknown growth trajectory suggests limited scale, unproven replicability, and potential market saturation concerns
  3. 03MINORNet income represents only 12.6% of average revenue ($125.5k / $997k), indicating thin margins vulnerable to cost inflation in perishable goods sector
  4. 04MINORAbsence of Item 19 (Financial Performance) disclosure prevents validation of claimed averages and obscures franchise performance variability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
62 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

12 numbers

Locked
(503) 378-••••
OR
(608) 261-••••
WI
(804) 371-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Jeni’s Splendid Ice Creams · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above