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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
iSmash logoCAverage
iSmash
Recreation & Entertainment
2025 FDD
Remove
Escape Hunt logoDBelow average
Escape Hunt
Recreation & Entertainment
2022 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2025
FDD issued Aug 1, 2022
Investment range
$278K – $754K
$356K – $663K
Liquid capital
$15K – $50K
$30K – $50K
Franchise fee
$55K
$40K
Royalty rate
6.0%
8.0%
Ad fund rate
0.0%
3.0%
Performance
Avg gross sales
Partial, no system averageOutlets $665K-$874K
Partial, no system average
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
CAverage
DBelow average
Verdict score
44 / 100
36 / 100
SBA charge-off rate
Limited · 11 loans
Not SBA-matched
SBA loans on record
11
N/A
Scale
Total units
7
2
Net change (latest yr)
+3
0
Signed, not yet open
25 (3.57 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
80
80
Contacts
Franchisee phones
1
3

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