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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average IRIS Environmental Laboratories Real Estate Remove	BAbove average Mossy Oak Properties Real Estate Remove	BAbove average Velox Valuations Real Estate Remove
Vitals
Investment range	$31K – $63K	$20K – $72K	$36K – $60K
Liquid capital	$3K – $7K	$5K – $15K	$5K – $15K
Franchise fee	$15K	$15K	$20K
Royalty rate	5.0%	6.0%	10.0%
Ad fund rate	1.0%	2.0%	2.0%
Performance
Avg gross sales	$67KCompany-owned only2 outlets	N/A	N/A
Median gross sales	$67KCompany-owned only2 outlets	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	BAbove average	BAbove average	BAbove average
Verdict score	53 / 100	51 / 100	56 / 100
SBA charge-off rate	N/A	N/A	N/A
SBA loans on record	N/A	N/A	N/A
Scale
Total units	10	93	42
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	40.0%	24.7%	36.4%
Contract
Initial term (years)	5	10	10
Renewal term (years)	5	10	5
Initial training (hrs)	50	14	66
Contacts
Franchisee phones	7	74	13

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