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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand | Intelligent Assistant Personal Care & Beauty 2025 FDD Remove | SOMA MASSAGE THERAPY® Personal Care & Beauty 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Aug 15, 2025 | FDD issued Aug 12, 2025 |
Investment range | $168K – $395K | $165K – $406K |
Liquid capital | $10K – $50K | $30K – $50K |
Franchise fee | $50K | $45K |
Royalty rate | 6.0% | 6.0% |
Ad fund rate | Not extracted | 2.0% |
| Performance | ||
Avg gross sales | Partial, no system average | $1.3MCompany-owned only2 outlets |
Median gross sales | Not extracted | $1.3MCompany-owned only2 outlets |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | CAverage | CAverage |
Verdict score | 39 / 100 | 43 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched |
SBA loans on record | N/A | N/A |
| Scale | ||
Total units | 0 | 2 |
Net change (latest yr) | 0 | 0 |
Signed, not yet open | 0 | 0 (0.00 per open outlet) |
Turnover rate | Not extracted | 0.0% |
| Contract | ||
Initial term (years) | 35 | 5 |
Renewal term (years) | 35 | 5 |
Initial training (hrs) | 72 | 45 |
| Contacts | ||
Franchisee phones | 1 | 1 |
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