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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  DBelow averageiCode Education 2026 FDD Remove |  BAbove averageTHE EXERCISE COACH Education 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2026 FDD | FDD issued Apr 20, 2026 |
Investment range | $296K – $447K | $263K – $481K |
Liquid capital | $15K – $40K | $30K – $45K |
Franchise fee | $40K | $50K |
Royalty rate | 8.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $308K | $304K |
Median gross sales | Not extracted | $296K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | DBelow average | BAbove average |
Verdict score | 35 / 100 | 65 / 100 |
SBA charge-off rate | Limited · 33 loans | 14.3% (n=93) |
SBA loans on record | 33 | 93 |
| Scale | ||
Total units | 61 | 221 |
Net change (latest yr) | +14 | +6 |
Signed, not yet open | Not extracted | 18 (0.08 per open outlet) |
Turnover rate | 8.2% | 2.3% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 25 | 100 |
| Contacts | ||
Franchisee phones | 54 | 241 |
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