The Exercise Coach
Bottom line
- Total investment $260K – $390K including a $50K franchise fee.
- Average unit revenue of $291K/year (median $279K).
- Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 174 loans (below the industry average).
- System growing at 27.1% CAGR over 3 years with 215 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one THE EXERCISE COACH unit return on the cash you put in?
Unlevered ROIC · per unit
13%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 THE EXERCISE COACH units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$525K
on $2.6M purchase
Total debt
$2.1M
SBA $1.3M + senior + seller note
Overview
About
The Exercise Coach franchisees operate personal training studios offering AI-powered, one-on-one strength training workouts. Day-to-day operations include client consultations, conducting 20-30 minute personalized training sessions, membership management, facility maintenance, and marketing to acquire and retain members in protected territories.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-caution risk profile: missing profitability disclosure, modest growth trajectory, and capital-intensive model with unclear unit economics create validation gaps.
Score breakdown · what drove the 39 / 100 rating
- 01MEDNet income not disclosed in Item 19 — unable to validate profitability claims against $259k-$390k investment
- 02MINORAverage revenue of $291k generates only ~$17.5k annual royalties at 6%, creating thin margins for franchisor support
- 03MINOR10.5% YoY unit growth is modest for fitness/wellness sector; no disclosure of unit closures or turnover rate
- 04MINORHigh initial investment ($259k-$390k) with $1,000/month minimum royalty creates break-even pressure on slower-growing locations
- 05MINORFitness/wellness category historically dependent on membership retention and local competition — no market saturation data provided
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
100 numbers
One-time purchase · CSV download · Validation questions included
FDD download
THE EXERCISE COACH · FDD (2025) PDF