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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
i4 Search Group logoAStrongest tier
i4 Search Group
Business Services
Remove
Hite Digital logoBAbove average
Hite Digital
Business Services
Remove
Vitals
Investment range
$65K – $111K
$57K – $120K
Liquid capital
$6K – $9K
$3K – $5K
Franchise fee
$50K
$50K
Royalty rate
14.0%
8.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
N/A
$304K
Median gross sales
N/A
$248K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
61 / 100
55 / 100
SBA charge-off rate
N/A
N/A
SBA loans on record
N/A
1
Scale
Total units
39
16
Net change (latest yr)
N/A
N/A
Turnover rate
15.8%
0.0%
Contract
Initial term (years)
8
5
Renewal term (years)
5
5
Initial training (hrs)
97
58
Contacts
Franchisee phones
27
15

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