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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Hurts Donut logoCAverage
Hurts Donut
Quick-Service Restaurants
2025 FDD
Remove
Naf Naf Middle Eastern Grill logoBAbove average
Naf Naf Middle Eastern Grill
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 11, 2025
2025 FDD
Investment range
$504K – $825K
$501K – $819K
Liquid capital
$5K – $20K
$10K – $40K
Franchise fee
$35K
$30K
Royalty rate
7.0%
5.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
$1.2M
$1.0MIncl. company outletsNet sales
Median gross sales
$1.1M
$1.1MIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
EBITDAR
Risk
Rating
CAverage
BAbove average
Verdict score
44 / 100
61 / 100
SBA charge-off rate
Limited · 16 loans
Under 10 loans (4)
SBA loans on record
16
4
Scale
Total units
16
41
Net change (latest yr)
-3
+4
Signed, not yet open
4 (0.25 per open outlet)
4 (0.10 per open outlet)
Turnover rate
25.0%
2.4%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
128
160
Contacts
Franchisee phones
22
11

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