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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHounds Town USA Pet Services Remove |  BAbove averageWag N Wash Pet Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $668K – $1.1M | $521K – $1.4M |
Liquid capital | $30K – $100K | $100K – $200K |
Franchise fee | $49K | $50K |
Royalty rate | 6.0% | 2.0% |
Ad fund rate | 2.0% | 3.5% |
| Performance | ||
Avg gross sales | $723KOutlet subset | $1.2MOutlet subset |
Median gross sales | $659KOutlet subset | $1.1MOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Net Revenue | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 88 / 100 | 55 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 76 | 5 |
| Scale | ||
Total units | 97 | 29 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 4.0% | 8.7% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 38 | 80 |
| Contacts | ||
Franchisee phones | 17 | 21 |
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