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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Hounds Town USA logoAStrongest tier
Hounds Town USA
Pet Services
2026 FDD
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TailWaggers Doggy Daycare logoBAbove average
TailWaggers Doggy Daycare
Pet Services
2025 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2026
FDD issued Oct 31, 2025
Investment range
$668K – $1.1M
$712K – $1.1M
Liquid capital
$30K – $100K
$75K – $125K
Franchise fee
$49K
$45K
Royalty rate
6.0%
5.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$723KOutlet subsetNet sales
No Item 19 representation
Median gross sales
$659KOutlet subset
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Net Revenue
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
83 / 100
54 / 100
SBA charge-off rate
0.0% (n=76)
Under 10 loans (3)
SBA loans on record
76
3
Scale
Total units
97
9
Net change (latest yr)
+20
0
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
Turnover rate
2.1%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
38
125
Contacts
Franchisee phones
17
0

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