TailWaggers Doggy DaycareFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A TailWaggers Doggy Daycare franchise requires a total initial investment of $712K – $1.1M, including a $45K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $712K – $1.1M
- 78th pct Pet Services
- Avg gross sales
- N/A
- 61st pct Pet Services
- Royalty
- 5.0%
- 9th pct Pet Services
- Units
- 9
- 35th pct Pet Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $712K – $1.1M including a $45K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 65/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- TailWaggers Franchise Trio, LLC
- Incorporated in
- WI
- HQ
- W6159 Schroth Lane, Greenville, WI 54942
- Auditor
- Erickson & Associates, S.C.
- Audited financials
- Franchisor revenue
- $482K
- vs $543K prior year
Affiliated brands
- has owned and operated two businesses of the type being franchised in Menasha
Other brands the franchisor or its parent operates (Item 1).
Overview
About
TailWaggers franchisees operate dog daycare facilities providing supervised play, socialization, and care for dogs during owner work hours. Daily operations include staff scheduling, animal care, facility cleaning, parent communication, behavioral monitoring, and often additional services like grooming or training. Revenue typically comes from per-dog daily rates, boarding, and premium services.
- CEO
- Kristin Schlosser
- Headquarters
- WI
- Founded
- 2006
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $45K | $45K | |
| Real Estate/Rent | $6K | $27K | |
| Utility Deposits | $0 | $1K | |
| Leasehold Improvements | $500K | $750K | |
| Initial Inventory | $12K | $20K | |
| Insurance | $1K | $3K | |
| Office Equipment and Supplies | $17K | $25K | |
| Training | $5K | $10K | |
| Signage | $15K | $25K | |
| Furniture, Fixtures & Equipment | $40K | $50K | |
| Gingr Software Subscription | $3K | $12K | |
| Grand Opening Advertising | $20K | $75K | |
| Licenses & Permits | $800 | $2K | |
| Legal & Accounting | $2K | $4K | |
| Additional Funds | $125K | $125K | |
| Total initial investment | $790K | $1.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $712K – $1.1M
- Below avg, review vs category
- Liquid capital req'd
- $75K – $125K
- Below avg, review vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $20K |
| Inventory (initial) | $12K – $20K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Pet Services averages
How TailWaggers Doggy Daycare Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $1.2M
- Median loan
- $130K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into TailWaggers Doggy Daycare's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 2 lenders with concentration factor
- Per-state charge-off rates across 2 states
- Startup risk premium and job creation velocity
- 2-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage dog daycare franchise with minimal disclosure, unproven financials, no territory protection, and insufficient unit growth to validate the model — suitable only for investors willing to pioneer an unvalidated concept.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $45,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code or under any foreign bankruptcy laws required to be disclosed in this ITEM.
Audited financials (Item 21)
Yes · Erickson & Associates, S.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 65 / 100 rating
- 01MINORNo Item 19 financial disclosure (avg revenue/net income not provided) — impossible to validate ROI claims or profitability benchmarks
- 02MINOROnly 9 units system-wide with unknown growth trajectory — suggests either early stage or stalled expansion, indicating unproven model
- 03MINORNo protected territory — direct competition risk; franchisees could cannibalize each other's markets
- 04MINORHigh initial investment ($712k-$1.1M) with 5% royalty in a competitive, labor-intensive pet services industry with thin margins
- 05HIGHGoing concern status is FALSE — unusual phrasing that requires clarification on franchisor's financial health
- 06MED10-year term with $45k franchise fee — long commitment relative to limited performance data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | Area of Primary Responsibility |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 104 hrs
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Gingr Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Gingr Software
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TailWaggers Doggy Daycare · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TailWaggers Doggy Daycare franchise?
The total investment to open a TailWaggers Doggy Daycare franchise ranges from $712K – $1.1M, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TailWaggers Doggy Daycare franchise owners earn?
TailWaggers Doggy Daycare does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is TailWaggers Doggy Daycare's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TailWaggers Doggy Daycare (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TailWaggers Doggy Daycare franchise locations are there?
As of their most recent FDD filing, TailWaggers Doggy Daycare has 9 total units in the United States, including 8 franchised units and 1 company-owned units.
Is TailWaggers Doggy Daycare a good franchise to buy?
FranchiseVerdict rates TailWaggers Doggy Daycare as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.