FranchiseVerdict
TailWaggers Doggy Daycare logo
FV-02547·MODERATEStandard76

TailWaggers Doggy Daycare

Personal Services - Pet CareFranchising since 2007Website
Investment
$712K – $1.1M
90th pct Pet Care
Avg revenue
62nd pct Pet Care
Royalty
5.0%
12th pct Pet Care
Units
9
42nd pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $712K – $1.1M including a $45K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
TailWaggers Franchise Trio, LLC
Incorporated in
Wisconsin
HQ
W6159 Schroth Lane, Greenville, WI 54942
Auditor
Erickson & Associates, S.C.
Audited financials
Franchisor revenue
$482K
vs $543K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one TailWaggers Doggy Daycare unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $712K–$1.1M
Working capital
$
FDD reports $75K–$125K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$135K
EBITDA margin
18.0%
Total invested
$1.0M
Payback
90 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

TailWaggers franchisees operate dog daycare facilities providing supervised play, socialization, and care for dogs during owner work hours. Daily operations include staff scheduling, animal care, facility cleaning, parent communication, behavioral monitoring, and often additional services like grooming or training. Revenue typically comes from per-dog daily rates, boarding, and premium services.

CEO
Kristin Schlosser
Founded
2006
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$712K – $1.1M
All-in to open one unit
Liquid capital
$75K – $125K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
89%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
8±0
Franchised units
2024
8
Franchised units
2025
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 2 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

2

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage dog daycare franchise with minimal disclosure, unproven financials, no territory protection, and insufficient unit growth to validate the model — suitable only for investors willing to pioneer an unvalidated concept.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo Item 19 financial disclosure (avg revenue/net income not provided) — impossible to validate ROI claims or profitability benchmarks
  2. 02MINOROnly 9 units system-wide with unknown growth trajectory — suggests either early stage or stalled expansion, indicating unproven model
  3. 03MINORNo protected territory — direct competition risk; franchisees could cannibalize each other's markets
  4. 04MINORHigh initial investment ($712k-$1.1M) with 5% royalty in a competitive, labor-intensive pet services industry with thin margins
  5. 05HIGHGoing concern status is FALSE — unusual phrasing that requires clarification on franchisor's financial health
  6. 06MED10-year term with $45k franchise fee — long commitment relative to limited performance data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Area of Primary Responsibility
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
21 hrs
On-the-job training
104 hrs
POS system
Gingr Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

4 numbers

Locked
(217) 782-••••
MI
(860) 240-••••
MI
(701) 328-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

TailWaggers Doggy Daycare · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above