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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Adjusted Operating Income, Net Profit). Financial figures may not be directly comparable.

Focus by buyer type

Brand
HobbyTown logoAStrongest tier
HobbyTown
Retail
 Remove
Mobility Plus logoCAverage
Mobility Plus
Retail
 Remove
Mobility City logoAStrongest tier
Mobility City
Retail
 Remove
Vitals
Investment range
$327K – $458K
$316K – $465K
$240K – $540K
Liquid capital
$23K – $40K
$100K – $150K
$40K – $60K
Franchise fee
$50K
$60K
$48K
Royalty rate
4.8%
6.0%
7.0%
Ad fund rate
2.0%
2.0%
1.0%
Performance
Avg gross sales
$1.6M
$403K
$860KIncl. company outlets
Median gross sales
$1.4M
$347K
$821KIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
$86K
N/A
N/A
Earnings metric
Adjusted Operating Income
Not classified
Net Profit
Risk
Rating
AStrongest tier
CAverage
AStrongest tier
Verdict score
73 / 100
46 / 100
70 / 100
SBA charge-off rate
14.2%
50.0%
4.5%
SBA loans on record
165
52
22
Scale
Total units
94
53
51
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
10.6%
18.9%
10.0%
Contract
Initial term (years)
10
5
10
Renewal term (years)
10
5
10
Initial training (hrs)
29
48
44
Contacts
Franchisee phones
95
65
24

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