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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Hite Digital logoBAbove average
Hite Digital
Business Services
2022 FDD
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FocalPoint Coaching logoBAbove average
FocalPoint Coaching
Business Services
2026 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2022
2026 FDD
Investment range
$57K – $120K
$37K – $139K
Liquid capital
$3K – $5K
$9K – $20K
Franchise fee
$50K
$45K
Royalty rate
8.0%
Flat fee
Ad fund rate
2.0%
Not extracted
Performance
Avg gross sales
$304K
No Item 19 representation
Median gross sales
$248K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
55 / 100
61 / 100
SBA charge-off rate
Under 10 loans (1)
Under 10 loans (9)
SBA loans on record
1
9
Scale
Total units
16
229
Net change (latest yr)
+11
+28
Signed, not yet open
0 (0.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.0%
5.9%
Contract
Initial term (years)
5
7
Renewal term (years)
5
7
Initial training (hrs)
58
56
Contacts
Franchisee phones
15
64

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