Bottom line
- Total investment $37K – $139K including a $45K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 17 loans (below the industry average).
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one FocalPoint Coaching unit return on the cash you put in?
Unlevered ROIC · per unit
102%
Above typical band (30–60%)
Overview
About
FocalPoint franchisees deliver one-on-one business coaching and consulting services to small business owners, typically operating as solo practitioners or small teams. They conduct diagnostic assessments, develop strategic plans, and provide ongoing accountability coaching—generating revenue through monthly retainers and hourly coaching fees. Most franchisees operate home-based or small office models with minimal overhead.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 26 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-cautious investment with opaque financial performance, unprotected territory, IP litigation history, and high relative royalties creating meaningful profitability uncertainty.
Score breakdown · what drove the 44 / 100 rating
- 01MEDNo disclosed average revenue or net income (Item 19) prevents ROI validation and suggests weak performer data
- 02HIGHLitigation settled for $400,000 in 2019 involving trademark/service mark disputes raises brand protection concerns
- 03MINORUnprotected territory creates direct competition risk from other franchisees in same geographic area
- 04MINORHigh monthly royalty ($1,950) relative to low initial investment ($37,350-$139,000) suggests ongoing cash flow pressure
- 05MINORModest unit growth (13.9% YoY) with only 229 locations indicates slower expansion and potentially saturated market
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
64 numbers
One-time purchase · CSV download · Validation questions included
FDD download
FocalPoint Coaching · FDD (2026) PDF