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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHawthorn Extended Stay by Wyndham Lodging 2026 FDD Remove |  BAbove averageavid hotels Lodging 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 31, 2026 | FDD issued Apr 2, 2026 |
Investment range | $12.6M – $15.3M | $11.1M – $16.8M |
Liquid capital | $135K – $201K | $100K – $175K |
Franchise fee | $40K | $50K |
Royalty rate | 5.5% | 5.0% |
Ad fund rate | 2.5% | 3.0% |
| Performance | ||
Avg gross sales | Partial, no system average | Partial, no system average |
Median gross sales | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 76 / 100 | 56 / 100 |
SBA charge-off rate | Limited · 16 loans | 11.8% (n=1,505) |
SBA loans on record | 16 | 1,505 |
| Scale | ||
Total units | 82 | 81 |
Net change (latest yr) | +11 | +10 |
Signed, not yet open | 106 (1.29 per open outlet) | 106 (1.31 per open outlet) |
Turnover rate | 2.4% | 0.0% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | Not extracted | Not extracted |
Initial training (hrs) | 91 | 24 |
| Contacts | ||
Franchisee phones | 217 | 112 |
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