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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Generator Supercenter logoBAbove average
Generator Supercenter
Retail
2026 FDD
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AMERICAN FREIGHT logoAStrongest tier
AMERICAN FREIGHT
Retail
2023 FDD
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Vitals
FDD filing
FDD issued Apr 1, 2026
FDD issued Apr 28, 2023
Investment range
$505K – $898K
$497K – $943K
Liquid capital
$100K – $220K
$75K – $175K
Franchise fee
$50K
$50K
Royalty rate
4.0%
5.0%
Ad fund rate
0.0%
Not extracted
Performance
Avg gross sales
$4.6M
$1.7M1 outlet
Median gross sales
$3.6M
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
56 / 100
71 / 100
SBA charge-off rate
Limited · 27 loans
Under 10 loans (2)
SBA loans on record
27
2
Scale
Total units
65
260
Net change (latest yr)
-7
+4
Signed, not yet open
12 (0.18 per open outlet)
6 (0.02 per open outlet)
Turnover rate
21.5%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
64
70
Contacts
Franchisee phones
4
13

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