FranchiseVerdict
Generator Supercenter logo
FV-01046·MODERATEExcellent95

Generator Supercenter

RetailFranchising since 2017Website
Investment
$505K – $898K
91st pct Retail
Avg revenue
$4.6M
52nd pct Retail
Royalty
4.0%
7th pct Retail
Units
65
53rd pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $505K – $898K including a $50K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $4.6M/year (median $3.6M).
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 52 loans (below the industry average).
  • System contracting at -5.3% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Generator Supercenter Franchising, LLC
Parent company
Generator Supercenter, Inc.
Incorporated in
Texas
HQ
23133 State Highway 249, Tomball, Texas 77375
Auditor
Carr, Riggs & Ingram, L.L.C.
Audited financials
Franchisor revenue
$11.1M
vs $12.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Generator Supercenter unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $4,612,940
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $505K–$898K
Working capital
$
FDD reports $100K–$220K

Unlevered ROIC · per unit

54%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$461K
EBITDA margin
10.0%
Total invested
$862K
Payback
22 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Generator Supercenter units return on equity?

Edit assumptions

Equity IRR · 5-yr

36.1%

4.68× MOIC

Year-1 DSCR

2.27×

EBITDA ÷ debt service

Equity required

$4.7M

on $13.8M purchase

Total debt

$9.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.9M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Generator Supercenter franchisees operate retail locations selling portable and stationary generators, with revenue streams from direct sales, installation services, maintenance contracts, and parts sales. Day-to-day operations involve managing inventory, conducting customer installations, performing equipment repairs, and managing service call scheduling across a protected territory.

CEO
Matthew Metcalfe
Founded
2016
FDD year
2026
States available
24

Item 7 · what it costs

The Vitals

Total investment
$505K – $898K
All-in to open one unit
Liquid capital
$100K – $220K
Cash you must have on hand
Franchise fee
$50K
Royalty
4.0%
Percentage of Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$4.6M
Per unit, per year
Median gross sales
$3.6M
Item 19 type
Average and Median Gross Revenues and COGS
Sample size
45 units
vs category median 52
Range (low → high)
$945K$29.8M
Cohort dispersion
Transparency
6 / 5
vs category median 3 / 5 · above
Revenue rank52th
vs Retail peers
Investment cost rank91th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank53th
vs Retail peers
Risk score rank42th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
65
Opened
7
Last reporting year
Closed
11
Turnover rate
16.9%
Company-owned
11
Corporate units in the system
% franchised
83%
vs corporate-owned
Net growth (yr3)
-11.5%
Net unit change last year
3-yr CAGR
-5.3%
Compounded over last 3 years
2024
54-4
Franchised units
2025
61
Franchised units
2026
57
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
52
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Generator Supercenter presents HIGH RISK due to contracting franchise network (-11.5% YoY), concealed profitability metrics, active litigation involving breach of franchise agreements, and a financially unstable franchisor—making unit economics and franchisee success rates impossible to validate.

Score breakdown · what drove the 56 / 100 rating

  1. 01MINORUnit count declining 11.5% YoY (65 units) indicates system contraction and potential franchisee dissatisfaction
  2. 02MINORNo Item 19 (Average Unit Volume) disclosure despite $4.6M average revenue suggests franchisor hiding profitability data
  3. 03HIGHActive litigation for breach of franchise agreements and trade secret misappropriation signals operational/legal conflicts
  4. 04MINORPrior settled trademark/unfair competition case indicates history of disputes with franchisees
  5. 05MEDHigh royalty burden (4-6% + $2,000 minimum monthly) on undisclosed net income creates cash flow uncertainty
  6. 06MEDInvestment range of $504K-$898K is substantial with no disclosed average unit profitability to justify ROI
  7. 07HIGH'Going Concern' marked false suggests potential financial instability in franchisor operations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip code or geographical boundary
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
24 hrs
POS system
RazorSync POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

66 numbers

Locked
(254) 343-••••
TX
(410) 697-••••
MD
(585) 318-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Generator Supercenter · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above