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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierGarageExperts Home Services 2026 FDD Remove |  AStrongest tierMosquito Squad Home Services 2026 FDD Remove |  BAbove averageLawn Pride Home Services 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 30, 2026 | 2026 FDD | FDD issued Apr 1, 2026 |
Investment range | $136K – $246K | $162K – $220K | $141K – $244K |
Liquid capital | $20K – $40K | $84K – $117K | $81K – $146K |
Franchise fee | $39K | $35K | $40K |
Royalty rate | 6.0% | 10.0% | 8.0% |
Ad fund rate | 1.5% | Not extracted | 2.0% |
| Performance | |||
Avg gross sales | $687KOutlet subset | $493K | Partial, no system average |
Median gross sales | $624KOutlet subset | $331K | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | P&L Bottom Line | Not classified |
| Risk | |||
Rating | AStrongest tier | AStrongest tier | BAbove average |
Verdict score | 85 / 100 | 78 / 100 | 63 / 100 |
SBA charge-off rate | Limited · 12 loans | 6.7% (n=37) | 0.0% (n=12) |
SBA loans on record | 12 | 37 | 12 |
| Scale | |||
Total units | 110 | 247 | 44 |
Net change (latest yr) | +6 | +6 | +7 |
Signed, not yet open | 2 (0.02 per open outlet) | Not extracted | 4 (0.09 per open outlet) |
Turnover rate | 3.6% | 3.2% | 4.5% |
| Contract | |||
Initial term (years) | 5 | 10 | 10 |
Renewal term (years) | 5 | 10 | 10 |
Initial training (hrs) | 65 | 94 | 26 |
| Contacts | |||
Franchisee phones | 16 | 110 | 2 |
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