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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Fleet Clean logoAStrongest tier
Fleet Clean
Cleaning & Maintenance
2025 FDD
 Remove
SERVPRO logoBAbove average
SERVPRO
Cleaning & Maintenance
2025 FDD
 Remove
Vitals
FDD filing
FDD issued Apr 24, 2025
2025 FDD
Investment range
$188K – $459K
$259K – $380K
Liquid capital
$25K – $50K
$32K – $50K
Franchise fee
$10K
$100K
Royalty rate
8.5%
3.0%
Ad fund rate
2.5%
2.5%
Performance
Avg gross sales
$754K
No Item 19 representation
Median gross sales
$619K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
EBITDA
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
84 / 100
65 / 100
SBA charge-off rate
Under 10 loans (6)
6.5% (n=714)
SBA loans on record
6
714
Scale
Total units
57
2,286
Net change (latest yr)
+3
+84
Signed, not yet open
0 (0.00 per open outlet)
2 (0.00 per open outlet)
Turnover rate
3.5%
0.4%
Contract
Initial term (years)
10
5
Renewal term (years)
5
5
Initial training (hrs)
93
112
Contacts
Franchisee phones
17
2,199

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