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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
FITNESS 1440 logoBAbove average
FITNESS 1440
Health & Fitness
2023 FDD
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Fitness Premier logoBAbove average
Fitness Premier
Health & Fitness
2025 FDD
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Vitals
FDD filing
FDD issued May 11, 2023
FDD issued Apr 14, 2025
Investment range
$369K – $1.9M
$457K – $1.6M
Liquid capital
$45K – $150K
$15K – $50K
Franchise fee
$50K
$50K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$337KOutlet subset1 outlet
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
66 / 100
53 / 100
SBA charge-off rate
Limited · 20 loans
Under 10 loans (8)
SBA loans on record
20
8
Scale
Total units
36
17
Net change (latest yr)
-2
0
Signed, not yet open
8 (0.22 per open outlet)
Not extracted
Turnover rate
11.1%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
40
40
Contacts
Franchisee phones
21
5

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