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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierFirstLight Home Care Senior Care Remove |  CAverageFirst Day Homecare Senior Care Remove |
|---|---|---|
| Vitals | ||
Investment range | $151K – $256K | $139K – $248K |
Liquid capital | $66K – $129K | $40K – $60K |
Franchise fee | $52K | $70K |
Royalty rate | 5.0% | N/A |
Ad fund rate | 1.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.5M | $8.9MCompany-owned only1 outlet |
Median gross sales | $1.2M | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | assumed annual |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 100 / 100 | 40 / 100 |
SBA charge-off rate | 4.8% | 0.0% |
SBA loans on record | 63 | 2 |
| Scale | ||
Total units | 284 | 2 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 2.1% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 102 | 52 |
| Contacts | ||
Franchisee phones | 257 | 10 |
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