First Day Homecare Franchise Cost, Revenue & Review 2026
- Investment
- $139K – $248K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Under 10 loans (2)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
First Day Homecare is a senior care franchise providing non-medical in-home care and companionship. Franchisees run local agencies, recruiting caregivers and managing scheduling, client care, and billing.
FranchiseVerdict summary · 2026
A First Day Homecare franchise requires a total initial investment of $139K – $248K, including a $70K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $139K – $248K
- 81st pct Senior Care
- Avg gross sales
- N/A
- Company-owned only1 outlet
- Royalty
- 5.0%
- 5th pct Senior Care
- Units
- 2
- 3rd pct Senior Care
- SBA charge-off
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $139K – $248K including a $70K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 covers a single affiliate-owned outlet in Flint, Michigan, on a territory the FDD says is similar in size to about four franchised territories (printed p.35). Both franchised outlets are expressly excluded. Its FY2024 Gross Revenue was $8,908,974.
- RISKVerdict D (Below average), verdict score 35/100 (higher is better).
- GROWTHNegative, pipeline stalled: 10 agreements signed but not yet open against 2 open outlets (Item 20).
- DATAItem 19 reports affiliate outlet gross revenue and ebitda rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- First Day Franchising, LLC
- CEO title
- Co-Founder & CEO
- Emily Wiechmann
- Incorporated in
- MI
- HQ
- 4444 W. Bristol Rd., Suite 100, Flint, Michigan 48507
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $63K
- Most recent fiscal year
Overview
About
- CEO
- Emily Wiechmann
- Headquarters
- MI
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 42% above the typical senior care franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $70K | $70K |
| Working capital (3–6 mo) | $40K | $60K |
| Equipment, build-out, other | $29K | $118K |
| Total initial investment | $139K | $248K |
Source: First Day Homecare 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $139K – $248K
- Bottom third — review vs category
- Liquid capital req'd
- $40K – $60K
- Bottom third — review vs category
- Franchise fee
- $70K – $70K
- Bottom third — review vs category
- Royalty
- 5.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $7K |
| Inventory (initial) | $2K – $3K |
| Total fee load | 6.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for First Day Homecare is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one First Day Homecare unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 covers a single affiliate-owned outlet in Flint, Michigan, on a territory the FDD says is similar in size to about four franchised territories (printed p.35). Both franchised outlets are expressly excluded. Its FY2024 Gross Revenue was $8,908,974.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Item 19 type
- affiliate outlet gross revenue and ebitda
- Sample size
- 1 outlet
- vs category median 22 · small
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 79 Senior Care brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% (near the Senior Care median).
Disclosure
Item 19 reports affiliate outlet gross revenue and ebitda rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care medians
How First Day Homecare Compares
Category median of published Senior Care brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Signed, not yet open
- 10
- 5.00 per open outlet · Item 20 Table 5
- Projected new
- 8
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $230K
- Median loan
- $115K
- 50th percentile
- Charge-off rate
- Under 10 loans (2)
- Insufficient SBA coverage: 2 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (2)
- 5-yr charge-off
- Under 10 loans (2)
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 35 / 100 verdict
- 01MINOROnly 2 units in entire system indicates severe underdevelopment or failed growth strategy
- 02MINORExtreme disparity between corporate averages ($8.9M revenue) and typical franchisee ability to achieve comparable results unknown
- 03MINORHigh initial investment ($138K-$248K) with only 2 operating units to validate business model
- 04MINORMinimum royalty structure ($0-$1,000/mo) suggests early-stage franchise with unproven unit economics
- 05MEDNo disclosed litigation is positive but insufficient given system immaturity and going concern absence
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 350,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Genesee County, Michigan |
| Jury trial waiver | Yes |
| Governing law | MI |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 24 hrs
- Training location
- Flint, Michigan headquarters or virtually or other designated location
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a First Day Homecare franchise?
The total investment to open a First Day Homecare franchise ranges from $139K – $248K, with an initial franchise fee of $70K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do First Day Homecare franchise owners earn?
Item 19 of the First Day Homecare FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns First Day Homecare?
First Day Homecare is franchised by First Day Franchising, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the First Day Homecare FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the First Day Homecare FDD and qualifies whose outlets they describe.
What is First Day Homecare's franchise failure rate?
SBA 7(a) loan charge-off data is not available for First Day Homecare (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many First Day Homecare franchise locations are there?
As of their most recent FDD filing, First Day Homecare has 2 total units in the United States, including 1 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is First Day Homecare a good franchise to buy?
FranchiseVerdict rates First Day Homecare as a D-grade franchise with a verdict score of 35 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.