FranchiseVerdict
First Day Homecare logo
FV-00938·MODERATEExcellent91

First Day Homecare

OtherFranchising since 2023Website
Investment
$139K – $248K
48th pct Other
Avg revenue
$8.9M
49th pct Other
Royalty
Units
2
14th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $139K – $248K including a $70K franchise fee.
  • Average unit revenue of $8.9M/year. Estimated payback in 0.1 years.
  • Rated MODERATE with a risk score of 60/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 2 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
First Day Franchising, LLC
Incorporated in
Michigan
HQ
4444 W Bristol Rd., Ste 100, Flint MI 48507
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$0
vs $63K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one First Day Homecare unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $8,908,974
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $139K–$248K
Working capital
$
FDD reports $40K–$60K

Unlevered ROIC · per unit

586%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$1.4M
EBITDA margin
16.0%
Total invested
$243K
Payback
2 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 First Day Homecare units return on equity?

Edit assumptions

Equity IRR · 5-yr

22.1%

2.72× MOIC

Year-1 DSCR

4.15×

EBITDA ÷ debt service

Equity required

$51.1M

on $80.2M purchase

Total debt

$29.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($40.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

First Day Homecare franchisees operate in-home care services for seniors and vulnerable adults, managing caregiver hiring/training, client intake/assessment, and daily service delivery coordination. Franchisees oversee patient scheduling, quality assurance, billing/collections, and compliance with healthcare regulations while building relationships with referral sources (hospitals, social workers, families).

CEO
Emily Wiechmann
Founded
2022
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$139K – $248K
All-in to open one unit
Liquid capital
$40K – $60K
Cash you must have on hand
Franchise fee
$70K
Royalty
The greater of (i) 5% of monthly Gross Revenue, or (ii) t…
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
0.1 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$8.9M
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned
Sample size
1 units
vs category median 20 · small
Transparency
9 / 5
vs category median 3 / 5 · above
Revenue rank49th
vs Other peers
Investment cost rank48th
Lower investment ranks lower (better)
Royalty rate rank70th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Other peers
Risk score rank41th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
2023
1+1
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Severely underdeveloped franchise system with only 2 units, no financial performance data for franchisees, and unclear path to profitability justifies caution despite absence of litigation.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 2 units in entire system indicates severe underdevelopment or failed growth strategy
  2. 02MINORNo Item 19 (Financial Performance Representations) provided despite strong corporate averages ($1.48M net income)
  3. 03MINORExtreme disparity between corporate averages ($8.9M revenue) and typical franchisee ability to achieve comparable results unknown
  4. 04MINORHigh initial investment ($138K-$248K) with only 2 operating units to validate business model
  5. 05MINORMinimum royalty structure ($0-$1,000/mo) suggests early-stage franchise with unproven unit economics
  6. 06HIGHNo disclosed litigation is positive but insufficient given system immaturity and going concern absence

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
24 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(310) 437-••••
AZ
(312) 605-••••
IN
(770) 676-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

First Day Homecare · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above