First Day HomecareFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A First Day Homecare franchise requires a total initial investment of $139K – $248K, including a $70K franchise fee. Per the 2025 FDD, average unit revenue was $7.1M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $139K – $248K
- 78th pct Senior Care
- Avg gross sales
- $7.1M
- 74th pct Senior Care
- Royalty
- N/A
- Units
- 2
- 1st pct Senior Care
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 36.5x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $139K – $248K including a $70K franchise fee.
- Average unit revenue of $7.1M/year.
- Verdict A (Top Quintile) with a risk score of 39/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- First Day Franchising, LLC
- Incorporated in
- MI
- HQ
- 4444 W Bristol Rd., Ste 100, Flint MI 48507
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
First Day Homecare franchisees operate in-home care services for seniors and vulnerable adults, managing caregiver hiring/training, client intake/assessment, and daily service delivery coordination. Franchisees oversee patient scheduling, quality assurance, billing/collections, and compliance with healthcare regulations while building relationships with referral sources (hospitals, social workers, families).
- CEO
- Emily Wiechmann
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $70K | $70K |
| Working capital (3–6 mo) | $40K | $60K |
| Equipment, build-out, other | $29K | $118K |
| Total initial investment | $139K | $248K |
Source: First Day Homecare 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$1.3M
18.0% margin
Unlevered ROIC
522%
EBITDA / total invested capital
Payback
2 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $139K – $248K
- Below avg, review vs category
- Liquid capital req'd
- $40K – $60K
- Below avg, review vs category
- Franchise fee
- $70K – $70K
- Below avg, review vs category
- Royalty
- The greater of (i) 5% of monthly Gross Revenue, or (ii) t…
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $7K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $7.1M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-owned
- Sample size
- 1 units
- vs category median 22 · small
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 70 Senior Care brands
Revenue is 36.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How First Day Homecare Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $230K
- Median loan
- $115K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into First Day Homecare's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Severely underdeveloped franchise system with only 2 units, no financial performance data for franchisees, and unclear path to profitability justifies caution despite absence of litigation.
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 39 / 100 rating
- 01MINOROnly 2 units in entire system indicates severe underdevelopment or failed growth strategy
- 02MINORNo Item 19 (Financial Performance Representations) provided despite strong corporate averages ($1.48M net income)
- 03MINORExtreme disparity between corporate averages ($8.9M revenue) and typical franchisee ability to achieve comparable results unknown
- 04MINORHigh initial investment ($138K-$248K) with only 2 operating units to validate business model
- 05MINORMinimum royalty structure ($0-$1,000/mo) suggests early-stage franchise with unproven unit economics
- 06HIGHNo disclosed litigation is positive but insufficient given system immaturity and going concern absence
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius/Population |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 24 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
First Day Homecare · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a First Day Homecare franchise?
The total investment to open a First Day Homecare franchise ranges from $139K – $248K, with an initial franchise fee of $70K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do First Day Homecare franchise owners earn?
According to Item 19 of the First Day Homecare FDD, the average gross sales per unit is $7.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is First Day Homecare's franchise failure rate?
SBA 7(a) loan charge-off data is not available for First Day Homecare (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many First Day Homecare franchise locations are there?
As of their most recent FDD filing, First Day Homecare has 2 total units in the United States, including 0 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is First Day Homecare a good franchise to buy?
FranchiseVerdict rates First Day Homecare as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.