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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierFace Foundrié Personal Care & Beauty Remove |  AStrongest tierWaxing the City Personal Care & Beauty Remove |
|---|---|---|
| Vitals | ||
Investment range | $334K – $670K | $340K – $646K |
Liquid capital | $71K – $79K | $35K – $85K |
Franchise fee | $45K | $43K |
Royalty rate | 7.0% | N/A |
Ad fund rate | 3.0% | 2.0% |
| Performance | ||
Avg gross sales | $777K | $478K |
Median gross sales | $762K | $457K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Net Profit | Not classified |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 68 / 100 | 71 / 100 |
SBA charge-off rate | N/A | 7.0% |
SBA loans on record | N/A | 114 |
| Scale | ||
Total units | 36 | 167 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 18.0% |
| Contract | ||
Initial term (years) | 10 | 6 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 118 | 82 |
| Contacts | ||
Franchisee phones | 0 | 66 |
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